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In a customer report, you can gain helpful insights about your customers, including their average order count, average order totals, and expected purchase value:
The Customers reports are limited to 250,000 customers. If you need to access customer data for more than 250,000 customers, then you can integrate Report Pundit with your Google Analytics. To learn more, go to Integrate with Google Analytics.
The data in customer reports is based on the entire order history of the new customers in the report, not only the orders that were placed during the selected timeframe.
For example, if you view a report for November only, then a new customer from that month still shows as a repeat customer, even if they made their second purchase in December.