Orders

The Order reports provide insight into your order volume, fulfillment, shipping, delivery, and returns.

Product orders and returns

The Product orders and returns report helps you understand which products are your best sellers, and which get returned the most often. The report displays total number of products that were ordered over the selected time period and how many of them were returned.

Term	Definition
Product title	The name of the products that were ordered during the selected time period.
Ordered quantity	The total number of items ordered during the selected time period.
Returned quantity	The total number of items returned during the selected time period.
Return rate	The percentage of items returned compared to the total number of items that were ordered during the selected time period.

Orders over time

The Orders over time displays total number of orders that were received during the selected time period.

Term	Definition
Orders	Total number of orders that were received during the selected time period.
Average units ordered	The average number of individual product units per order during the selected time period.
Average order value	The average dollar amount per order during the selected time period.
Returned items	The total number of individual product units returned during the selected time period.