'Contains' & 'Not contains'
How does the 'Contains' & 'Not contains' filter work?
The 'Contains' filter is used when you want to view specific fields with particular words.
For example, consider a store that has a wide range of products, including Sony headphones, Bose headphones, Sony TV, Apple charger, Apple iPhone 5, Apple iPhone 6, Apple iPhone 7, Apple Mac computer, Apple AirPods, Apple mouse, SanDisk music player, SanDisk Pen drive, Seagate hard disk, HP laptop, and many others.
Now, if you want to filter products that contain the word 'apple', you can use the 'Contains' filter.

When you apply the 'Contains' filter for the word 'Apple', the report will ONLY show Apple products because all the Apple products have the word 'Apple' in their name, including Apple iPhone 5, Apple iPhone 6, Apple iPhone 7, Apple Mac computer, Apple AirPods, and Apple mouse.
The 'Not contains' filter is used when you want to eliminate specific fields with a specific phrase.
For example, when you apply the 'Not contains' filter for the word 'apple', the report will ONLY show Non-Apple products, such as Sony headphones, Bose headphones, Sony TV, SanDisk music player, SanDisk Pen drive, Seagate hard disk, and HP laptop.

Note: You can add multiple filter values with the 'Contains' and 'Not contains' filter conditions.
Watch this 102 seconds explanatory video to understand better:
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