# Google Analytics 4

**Note:** To gather GA4 data, your Google Analytics account should be integrated with your Shopify store.

### Why You Should Use the Google Analytics Report

Google Analytics reports let you track your marketing funnel's performance over time. You can examine each stage of your customer's journey, from visitor arrival to order completion. Analyzing this data with Shopify's revenue figures gives a comprehensive view of your store's health. 

* Analyze top marketing channels, compare them to your leading sales channels for effective budget allocation. 
* Track metrics for both new and returning shop visitors, noting checkout process drop-offs at billing, payment, or confirmation stages.
* Review Google Analytics for your daily ad spend, cost per click, sessions, bounces, hits, user types, and accurate order count.  Also, learn about cart and checkout abandonments.

So, the Google Analytics report is your key to unlocking your marketing and overall business potential. 

### :clipboard: **Steps to Integrate Google Analytics**

1\. Navigate to the **Integrations** page using the navigation bar at the top.

<figure><img src="/files/OcsKeLd3VT6lz3LIFnUc" alt=""><figcaption></figcaption></figure>

2\. Select **Google Analytics** and click on **Sign in with Google.**

3\. Select the Google account to be integrated. If it isn't on the list, click on **Use another account** and enter the account details.&#x20;

<figure><img src="/files/LjKkVeLERjv5JX8hTTG8" alt=""><figcaption></figcaption></figure>

4\. You'll see a message asking for permission to grant access to Report Pundit. Simply click the **Continue** button to proceed.

<figure><img src="/files/OhOitWngutfVozmprsKC" alt=""><figcaption></figcaption></figure>

5\. Your Google account has been successfully integrated. Finally, select the appropriate Account & Property option and click **Save.**

<figure><img src="/files/tB9OhtkDJG4DyUDxojUS" alt=""><figcaption></figcaption></figure>

Report Pundit has pre-created visitor metrics reports such as *Google User type*, *Google Source*, *Google Medium*, and *Google Campaign*. Additionally, you can create a custom report from the Reports Dashboard.

{% hint style="success" %}
:star2: Great job! You're all done.
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.reportpundit.com/knowledge-base/app-integrations/google-analytics.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.